“Click here if you want a million dollars” was what the ad read as I eagerly clicked my mouse to find out exactly what was in store for me inside the website. But what I found was empty promises and a bunch of marketing hype and garbage. Have you ever found yourself in my position before?
The internet is so vast and so easily accessible for the average person now that almost everyone wants a piece of the pie. So they are either starting up companies to sell widgets and e-widgets or they are affiliates pushing someone else’s and making great commissions doing it too. I can’t recall the number of these types of products I have purchased now but most of them have a few gems of information and the rest is just recycled from the last e-book I read click here. I don’t know about you but I’m getting fed up with this unscrupulous type of marketing where the only people making the serious money are the one’s peddling the garbage information. I have returned so many of these products because they simply didn’t live up to what they promised on the sales page.
Some of these people are such masters at the art of gentle persuasion that they could persuade you to remove your pants and run up and down the street naked. So I want to pose a few questions to you and make some suggestions that I have found relevant to being successful on the internet myself. “Don’t ever take advice from those that don’t have what you want” is a mantra that I live by and it makes sense generally that if I wanted to become a bodybuilder for example that I’m not going to ask the Joe Blogs on the street corner or the local shop owner for advice. I’m going to speak to the man with the body of steel at the gym who has done it and ask him for advice or pay him for it.
So with the internet and entrepreneurial ventures we have to use the same basis. But there is a challenge that we face on the internet with this scenario, How do you know that the guy with the flash website that has pictures of money, cars, boats and houses actually owns those or even knows who owns them? Sadly in a lot of cases you have been conned right from the outset to believe these guys have made it big and they want you to pay them for their advice and wisdom. So be careful who you take advice from is what I’d say.
It’s all very well that they can show you their ClickBank or PayPal accounts to prove they make great money but that’s because they have recruited thousands of people like you to be affiliates and spend your own money and time driving traffic to the owner’s website. Yes they make sales and commissions too but not always and the winner in all of this is always the site owner. He has nothing to lose and doesn’t really care if you make nothing from promoting his site because he knows for every person who fails and leaves there is another coming right behind him to start promoting his site and paying for the privilege.
So my advice here is before you start spending your money promoting someone else’s business you might want to consider spending it to promote your own. Why make someone else rich even if you are making money yourself when you could very easily turn the tables and sign up affiliates for your own site or promote your own service or product that you have created yourself? And if you actually provide useful products and services that are meaningful to people’s lives you might get paid handsomely.
All I am saying here is be careful because we live in a buyer beware culture and my experience tells me that there are just so many people selling snake oil on the internet that you can very easily get caught out over and over and end up broke.
So what products and services should you promote? Well to answer that question I’d be looking at trends in the market place. For example the baby boomer generation are aging and we know from history that wherever they have been as they age there have been great opportunities as they make up about one third of the world’s population. Now that they are aging rapidly there is a huge market to be tapped in products and services that help the elderly and aging. So position yourself to up and coming markets before they occur and you can almost print your own money if you can successfully negotiate a market or niche.
So the next time you come across the sales page that guarantees you thousands of dollars each week on the internet with little to no effort just beware, remember the term “caveat emptor” or “buyer beware” because things aren’t always what they seem and its up to you to do some due diligence before parting with your hard earned dollars.