Ok, your website is built and ready to start making you sales, or building your list. You put a few links on some other sites and wait for the search engines to find you. Then nothing happens!! This happens to people everyday and they just don’t understand why. What needs to happen for you to get the results you need is for targeted traffic to visit your website on a daily basis. The question is how do you do that?
Well one very important way is to ensure that you have as many good quality backlinks to your site as possible.
If you are new to internet marketing you may be asking “what, exactly, is a backlink and why are they so important?” Well the answer is backlinks have become one of the mainstays of Search Engine Optimisation (SEO) and play a large part in making sure that your website appears on the first page of search engines.
Backlinks are the links that lead back to your website from another site on the internet. They can sometimes be called inbound links quality backlinks. The amount of backlinks to your site is an indication to the search engines of the popularity or importance of your website. Google especially gives more credence to websites that have a good number of quality backlinks and will consider it to be more relevant for a particular keyword or search and will therefore rank that page higher.
When looking at the relevance of a particular site, search engines consider the quality of the backlink to be as important, if not more so, than the amount of links, so it is vital that you focus on the quality of the sites that your backlinks come from. A search engine will consider the relevance of your site based on a combination of the content, the number of backlinks and the quality of those links. When inbound links come from websites that have content relevant to your site and a site that is in itself is considered to be of a high ranking then these are the backlinks that will be considered the most important and are more likely to have a positive impact on the page ranking of your site.
Backlinks are given such a high degree of influence by the search engines because all websites start from the same position as far as the search engines are concerned. They look for site to build their links gradually overtime. It is quite simple to build links into a web page to try and push a page higher up the rankings but it is much more difficult to influence a search engine with external backlinks from other websites. A greater emphasis is put on these backlinks to try to beat the ‘cheats’.
More unscrupulous site builders are always trying to get backlinks by using sneaky and deceptive methods. They try to include hidden links or automatically generated webpages which are only there to provide inbound links to their page. This type of website is often called a link farm and these are now being discarded by search engines once they recognise them.
Apart from increasing your page ranking it is always important to remember that backlinks are there to drive traffic to your site. You need people to visit your site and if they see your backlink on other sites they may well take a look at yours, so it always pays double to ensure that your links come from a quality site. First it will improve you page ranking and second you should get quality targeted visitors from that site.